Penske who?
Penske is a B2C truck rental company, a B2B logistics company, a Nascar force, all led under Roger Penske’s name. Trouble is, they were all these things, but still didn’t know who they were. We started small: developing a visual language and tone to inform and gather support amongst all the Penske affiliates around the country with Penske: A Roadmap. From there, we created an external facing campaign for B2B customers showing that yes, “Penske was here”.
Penske: A Roadmap
Sometimes, the simple pleasure of a map to show where you have been, gives you the foresight to know where you’re going.
Penske Was Here
You might know Penske as moving trucks, but most of Penske's business comes from the B2B side. The "Penske Was Here" brand campaign was used to educate people about the true scope of the Penske brand, from BMW part supplier to Whirlpool refrigerator door locator to half of the items in your garage and basement.
