To promote the “Up For Whatever” platform, I led a group of designers to rethink the
Bud Light packaging and brand experience from the ground up. (Sadly, none of that body of work went forward - it was awesome!). However, I did work with the brand managers at Bud Light and their internal design team to redesign their current label for the “Up For Whatever” scrolls. 300 individual statements that gave a taste of the "Up For Whatever" lifestyle.
Superbowl! …kinda.
To highlight the new label and campaign, the 2015 Superbowl started with the bottle I developed. So, I’ve kinda had my work on the Superbowl. I stress kinda.