Liberty Mutual
I helped guide Liberty Mutual from sleepy insurance provider through rebrand and introduction of a multi-campaign marketing strategy. We partnered with outside agencies to update the brand palate, create LiMu Emu & Doug, invent the notorious jingle, and helped offset those costs by bringing significant work in-house. See below for highlights.
Do Emus Tweet?
LiMu and Doug are famous for their love of customization - but what else could they credibly talk about on Twitter? Burritos and birdseed for starters.
AD/CW: Armeen Shaidani, Jenny Lui
AD/CW: Alex Vorillas, Mike McGuiness
Jingle Karaoke?
Shot on a strict budget, our challenge was to make a the jingle even more notorious…but in a good way.
I think we succeeded.
AD/CW: Alex Vorrilas, Mike McGuinness
LiMu Emu’s Farm Fresh Eggs
We took a small opportunity making digital content for LiMu Emu & Doug and made it into something really special. Kudos to all parts of the team for hatching this idea.
AD/CW: Alex Vorillas, Mike McGuiness
