1
2
3
4
5
6
7
Veri is a low-calorie, all organic soda that we had the opportunity to launch from the ground up.
Competing against other teams at Martin to name the soda and design all aspects of the brand, Chris Peel, a senior-level designer and myself, brought Veri to life. We came up with three directions over two months to pitch the entrepeneurial Dutch clients. To our pleasure, they selected Veri, and during the past year and a half we've been working hand in hand with the client and their sales team to bring Veri to life. It currently is on sale in the test markets of San Francisco and Boston as individual cans, but we're working towards a bottle launch in late 2014 to coincide with a larger brand campaign.
Veri Soda Ginger Ale Pattern
Veri Soda Cola Pattern
Veri Soda Lemon-Lime Pattern
Veri Soda Orange Pattern